Affiliate Disclosure

Last updated: 2026 | Bushbirdie.com | Owner: James Wilson

Our Commitment to Transparency

At Bushbirdie (bushbirdie.com), we believe that honesty and transparency are the foundation of any trustworthy casino review website. This page explains exactly how Bushbirdie operates commercially, how affiliate relationships work, and why those relationships never compromise the independence of the reviews and recommendations you read on this site.

Please read this disclosure carefully before using any links, offers, or recommendations found on bushbirdie.com.

What Is an Affiliate Relationship?

An affiliate relationship is a commercial arrangement between a website publisher and a third-party operator. In the context of Bushbirdie, this means that James Wilson, the owner and author of this site, may earn a commission when a reader clicks on a link to a casino operator and subsequently creates an account, makes a deposit, or completes another qualifying action on that operator's platform.

These commissions are paid directly by the casino operators, not by you as the reader. You pay nothing extra by using links found on this site. The price of any offer, bonus, or product is identical whether you arrive through an affiliate link or navigate to the operator directly.

How Affiliate Links Work on Bushbirdie

Some of the links on bushbirdie.com are affiliate links. These links contain a unique tracking code that allows casino operators to identify that a visitor arrived via Bushbirdie. When a qualifying action is completed, James Wilson receives a pre-agreed commission as compensation for the referral.

Not every link on this site is an affiliate link. Some operators are reviewed and mentioned without any commercial arrangement in place. The presence or absence of an affiliate agreement does not influence whether an operator is reviewed positively, negatively, or at all.

Does This Affect Editorial Independence?

No. The commercial relationships described above have no bearing on the editorial content published on Bushbirdie. James Wilson maintains strict editorial independence across all reviews, ratings, and recommendations. This means:

Operators are never guaranteed a positive review in exchange for an affiliate agreement
Negative findings, including poor customer service, unfair bonus terms, or licensing concerns, are reported honestly regardless of commercial relationships
Operators with no affiliate agreement may still receive positive coverage if the evidence supports it
Affiliate commission rates do not influence the star ratings, rankings, or recommendations assigned to any operator

James Wilson's Expertise and Review Methodology

All reviews and recommendations on Bushbirdie are researched and written by James Wilson, who brings direct, hands-on experience evaluating online casino products in the GB market. Every review is based on personal testing and independent research, covering the following criteria:

Licensing and regulation: Verification of UK Gambling Commission (UKGC) licensing status
Bonus terms and fairness: Analysis of wagering requirements, eligible games, and withdrawal conditions
Game quality and software: Assessment of available titles, providers, and overall user experience
Payment methods: Evaluation of deposit and withdrawal options, processing times, and limits
Customer support: Direct testing of support channels for responsiveness and quality
Responsible gambling tools: Review of self-exclusion, deposit limits, and safer gambling resources

Opinions expressed are those of James Wilson alone and are formed entirely through this independent evaluation process.

Regulatory Compliance

This disclosure is provided in accordance with the Federal Trade Commission (FTC) guidelines on endorsements and testimonials, as well as applicable UK Advertising Standards Authority (ASA) requirements. Bushbirdie is committed to clear, prominent disclosure of all material commercial connections.

Questions About This Disclosure

If you have any questions about how Bushbirdie earns revenue, how affiliate relationships are managed, or how editorial decisions are made, you are welcome to contact James Wilson directly through the contact page at bushbirdie.com. Transparency is a priority, and all reasonable enquiries will be answered promptly.

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